![]() It first premiered in the year 2011 on Life OK, wherein it gained 3 TVR within two months of its launch. ‘Devon Ke Dev…Mahadev’ is a mythological drama series based on Lord Shiva. It offers a variety of programming like ‘Devon Ke Dev…Mahadev’, ‘Great Indian Laughter Challenge’, ‘Ssshhh… Koi Hai’, ‘Zabaan Sambhalke’ and more. Shemaroo TV is an FTA channel aimed at HSM audience, sporting the tagline ‘Badalte Aaj Ke Liye’. GE channels quickly followed suit and brought back mythological shows on their own channels. ![]() ![]() ‘Ramayan’ telecast on DD National garnered 170 million viewership for the first four episodes alone. When Lockdown began, television channels, starting with Doordarshan, brought back beloved mythological shows like ‘Ramayan’ and ‘Mahabharat’ and won a lion’s share of the viewership pie. Shemaroo TV’s marketing strategy for ‘Devon KeDev….Mahadev’ episode on Shiv-Sati Vivah rules Indian Television Market.
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